Join Incubate Me and WAFFA to hear from Dianna Cohen on her personal story of founding Crown Affair, a first of its kind haircare brand that empowers people to redefine their relationship with their hair — through accessible luxury products, guidance, and community. The company has received seed funding since its launch in 2019.
In this speaker series, we are going to explore:
- What it takes to grow a consumer luxury brand from 0 to 1
- The inflection point to get Seed funding
- Advice for niche brand builders
About the Speaker:
Dianna is an inspirational founder, leader, trendsetter, and operator. She is the founder and CEO of Crown Affair, a high-quality haircare brand rooted in ritual and community. Crown Affair has been featured in Vogue, Allure, and Goop, and continues to grow in popularity. Dianna also serves as the Co-chair of MoMA JAs and was awarded the “Forbes 30 under 30” title for marketing last year when she founded Levitate, a brand marketing strategy firm. At Levitate, she collaborated with founders and innovators to create roadmaps and execution plans for optimizing the customer experience. In her earlier career, she was the Head of Partnerships at Away and a brand marketing consultant.
She graduated from New York University with a Bachelor of Arts in Marketing and Art History.
Incubateme is a community and incubator for micro-entrepreneurs. Subscribe to incubateme.substack.com to help turn your passion or expertise into a business.
The Wharton Alumnae Founders & Funders Association (WAFFA) is a 501c3 non-profit organization. Our mission is to accelerate the success of Penn Wharton female founders and investors. Today, 13% of Penn founders are women but they raise just 6% of venture capital. WAFFA harnesses the power of the Penn Wharton network to educate, support, and foster connections for female founders and funders.