Visit the WAFFA Female Founders Shop

Our new mobile app serves as a directory to generate awareness for our amazing Founders and drive customers and sales to their businesses. Shop at this link or simply scan the QR code below.
To create this store, we proudly partnered with one of our WAFFA members and Female Founders, Son Ca Vu (WG16). Son Ca is the Founder of Alta, a tech firm offering a design tool that allows nearly anyone to build a mobile web, iOS and Android app quickly and without code.

Shop Female. Make a Difference.

 When you spend money at a woman-owned business, you are investing in women’s economic empowerment, gender equality in business, and the overall growth of the community.

Women drive 70-80% of all consumer purchasing. The most direct way to drive change is with your dollars. So, consider using your power to shift the world by buying from women and minority-owned companies. Every shopping experience is a choice – so choose to shop female!

Visit the Shop and check out the wide array of innovative and appealing products and services – whether you are buying a gift or browsing for yourself.

Add your start-up to the Female Founders Shop.


Are you selling products, services or building a non-profit? Join brands like Dagne Dover, Madison Reed and Verishop in the Female Founders Shop. Our app serves as a directory of businesses – and delivers customers directly to your website.  If you are a Wharton or Penn alumnae, please fill out this quick form and you’ll be uploaded and on sale within 24 hours.

We’d also love to tell your story in an upcoming newsletter. Just click here so we can spotlight you soon.