The most direct way to drive change is with your dollars and where you spend money.
Women drive 70-80% of all consumer purchasing, so one of the easiest ways to use that power to shift the world is to buy from women and minority-owned companies. By spending money at a woman-owned business, you are investing in women’s economic empowerment, gender equality in business, and the overall growth of the community.
We’ve developed the WAFFA FEMALE FOUNDERS SHOP mobile app to generate awareness for our amazing Wharton and Penn alumnae Founders and drive customers and sales to their businesses. Visit the Shop and check out the wide array of innovative and appealing products and services – whether you are buying a gift or looking for yourself.
To create this store, we proudly partnered with a WAFFA member and Female Founder, Son Ca Vu (WG16). Son Ca is the Founder of Alta, a tech firm offering a design tool that allows nearly anyone to build a mobile web, IOS and Android app quickly and without code
Remember – every shopping experience is a choice.
Join Our Community
We are creating a thriving community for Wharton + Penn Female Founders, Funders and Friends.
It is a place to connect, support, inspire, celebrate each other.
Watch Debbia Dickinson WEV91, Co-Founder and CEO of Thermaband on NBC News with Johanna Gomez. As a perimenopausal cancer survivor battling hot flashes, Johanna …
Congratulations to Vlasta Schutzenhofer and Abi Szabo (P20 classmates), Co-Founders of roura who just won Essity's inaugural co-creation challenge, held in Munich Germany. Driven by innovative engineering, roura empowers people …
Big News! SF-based b2b marketplace Full Harvest says it has acquired FarmersWeb, a farm sales and inventory management solutions provider. Full Harvest Founder and CEO Christine Moseley (WG11) says, "“Climate …
Watch Novoloop Co-Founder and CEO Miranda Wang (C16) at the Slush New Materials Showcase. Novoloop is a Circular Materials startup with $21.4 M Series A funding. Based in the …
Congratulations to SuperGoop Co-Founders Amanda Baldwin (WG06) and Holly Thaggard who were named EY Entrepreneur of the Year 2022 National Overall Award winners. “Holly and Amanda have stood out in …
And a big OMG WOW to the recent Global GameChangers Summit, an extraordinary 48-hour non-stop live event. The Summit is organized by the Ascendance Social Enterprise X Penn …
Congratulations to Wharton Professor Mori Taheripour (WG) whose book,“Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly” just came out …
Liya Shuster-Bier WG17 is the Founder of Alula. Her own battle with non-Hodgkin’s lymphoma inspired her to start a centralized shop with products for …
Co-Founders Narae Chung WG17 and Jacqueline Oak WG17 have developed Cardon, a skin-care brand using high-quality Korean product formulations in simple and targeted …
"InnovateHERS – Why Purpose-drive Entrepreneurial Women Rise to the Top" – This book looks VERY interesting. Laura Smulian (GED21) has been collaborating with …
Amazing Amy Errett (WG), Founder and CEO of Madison Reed!! Amy was interviewed in Inc magazine about her bold decision to pay 100% of …
Founder Spotlights
What’s your story? If you are a Penn or Wharton female founder, we would love to profile you and your start-up in an upcoming newsletter, on Medium and across our social channels. Just fill out this form – we look forward to sharing your experiences and insights with the community.
What’s your story? If you are a Penn or Wharton female funder, we would love to profile you in an upcoming newsletter, on Medium and across our social channels. Just fill out this form – we look forward to sharing your experiences and insights with the community.
13% of Penn Wharton founders are women. They raise 6% of the venture capital.
THE FACT IS
Women-led businesses have been largely overlooked by the investment community.
2.2%
of US Venture Capital Invested in Women-led Startups
6%
of capital going to women Penn Wharton founders despite the fact that they represent 13%
We believe in a powerful Penn Wharton network that lifts women up and helps them succeed.
We believe in a world where any Penn Wharton woman can start, grow and fund a wildly successful business.
We believe in a “yes bias” for Penn Wharton women, where fellow alums take the call, make the intro, and if they say “no,” they explain why.
To our WAFFA Community
Black Lives Matter. At WAFFA, we’re dedicated to increasing the success of women in entrepreneurship — and support for the black founders and funders is an inextricable part of our mission.
