SHOP FEMALE.

MAKE A DIFFERENCE.

The most direct way to drive change is with your dollars and where you spend money.

Women drive 70-80% of all consumer purchasing, so one of the easiest ways to use that power to shift the world is to buy from women and minority-owned companies. By spending money at a woman-owned business, you are investing in women’s economic empowerment, gender equality in business, and the overall growth of the community.

We’ve developed the WAFFA FEMALE FOUNDERS SHOP mobile app to generate awareness for our amazing Wharton and Penn alumnae Founders and drive customers and sales to their businesses. Visit the Shop and check out the wide array of innovative and appealing products and services – whether you are buying a gift or looking for yourself.

To create this store, we proudly partnered with a WAFFA member and Female Founder, Son Ca Vu (WG16). Son Ca is the Founder of Alta, a tech firm offering a design tool that allows nearly anyone to build a mobile web, IOS and Android app quickly and without code

Remember – every shopping experience is a choice.

Join Our Community

We are creating a thriving community for Penn + Wharton Female Founders, Funders and Friends.

It is a place to connect, support, inspire, celebrate each other.

Join us, just fill in this form.

13% of Penn Wharton founders are women. They raise 6% of the venture capital.

2.2%

of US Venture Capital Invested in Women-led Startups

6%

of capital going to women Penn Wharton founders despite the fact that they represent 13%

To our WAFFA Community 

Black Lives Matter. At WAFFA, we’re dedicated to increasing the success of women in entrepreneurship — and support for the black founders and funders is an inextricable part of our mission.

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