Welcome to the WAFFA network – a community of 5.5k+ Wharton & Penn Alumnae Founders, Funders, and Friends.



The most direct way to drive change is with your dollars and where you spend money.

Women drive 70-80% of all consumer purchasing, so one of the easiest ways to use that power to shift the world is to buy from women and minority-owned companies. By spending money at a woman-owned business, you are investing in women’s economic empowerment, gender equality in business, and the overall growth of the community.

We’ve developed the WAFFA FEMALE FOUNDERS SHOP mobile app to generate awareness for our amazing Wharton and Penn alumnae Founders and drive customers and sales to their businesses. Visit the Shop and check out the wide array of innovative and appealing products and services – whether you are buying a gift or looking for yourself.

To create this store, we proudly partnered with a WAFFA member and Female Founder, Son Ca Vu (WG16). Son Ca is the Founder of Alta, a tech firm offering a design tool that allows nearly anyone to build a mobile web, IOS and Android app quickly and without code

Remember – every shopping experience is a choice.

Join Our Community

We are creating a thriving community for Wharton + Penn Female Founders, Funders and Friends.

It is a place to connect, support, inspire, celebrate each other.

Join us, just fill in this form.

Alumnae in the News

“Women in Tech” Podcast features Alta
Listen to Son Ca Vu WG16, Founder of Alta (who built our WAFFA mobile shop!) on the "Advancing Women in Tech" podcast. Son Ca …
Running Group for Founders and Funders
Have you heard of Pitch & Run NYC? It's a running group for founders and funders to hang. It was started in …
Thermaband on NBC News
Watch Debbia Dickinson WEV91, Co-Founder and CEO of Thermaband on NBC News with Johanna Gomez. As a perimenopausal cancer survivor battling hot flashes, Johanna …
Figgyplay home adventure kit launches
Love this – Rachel Neill LPS09, the Founder of Figgyplay.com, a home adventure kit – and reports that they "launched on Kickstarter and did $40k …
Forbes 30 Under 30 – 2023
An enormous shout out to to these four Alumnae named to Forbes 30 Under 30 2023, three women in Venture Capital and one in …
roura wins Essity Co-Creation Challenge
Congratulations to Vlasta Schutzenhofer and Abi Szabo (P20 classmates), Co-Founders of roura who just won Essity's inaugural co-creation challenge, held in Munich Germany. Driven by innovative engineering, roura empowers people …
Full Harvest acquires FarmersWeb
Big News! SF-based b2b marketplace Full Harvest says it has acquired FarmersWeb, a farm sales and inventory management solutions provider. Full Harvest Founder and CEO Christine Moseley (WG11) says, "“Climate …
Novoloop at Slush Showcase
Watch Novoloop Co-Founder and CEO Miranda Wang (C16) at the Slush New Materials Showcase. Novoloop is a Circular Materials startup with $21.4 M Series A funding. Based in the …
SuperGoop: EY Entrepreneur of the Year 2022
Congratulations to SuperGoop Co-Founders Amanda Baldwin (WG06) and Holly Thaggard who were named EY Entrepreneur of the Year 2022 National Overall Award winners. “Holly and Amanda have stood out in …
Global GameChangers Summit
And a big OMG WOW to the recent Global GameChangers Summit, an extraordinary 48-hour non-stop live event. The Summit is organized by the Ascendance Social Enterprise X Penn …
“Bring Yourself” now in paperback
Congratulations to Wharton Professor Mori Taheripour (WG) whose book,“Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly” just came out …
Forbes 30 Under 30 Asia
Congratulations to Founder Diana Fung W15 who was named to Forbes 30 Under 30 Asia List this year. Through her bedding brand, Home de …
Balinca in Wharton Magazine
Shereen Tawfiq WG12, founder of Balinca, is on a mission to help employees at all levels of a company build their knowledge of …
Alula in Wharton Magazine
Liya Shuster-Bier WG17 is the Founder of Alula. Her own battle with non-Hodgkin’s lymphoma inspired her to start a centralized shop with products for …
Cardon in Wharton Magazine
Co-Founders Narae Chung WG17 and Jacqueline Oak WG17 have developed Cardon, a skin-care brand using high-quality Korean product formulations in simple and targeted …
New book on entrepreneurial women: InnovateHers
"InnovateHERS – Why Purpose-drive Entrepreneurial Women Rise to the Top" – This book looks VERY interesting. Laura Smulian (GED21) has been collaborating with …
Madison Reed in Inc.- covers 100% of employee medical costs
Amazing Amy Errett (WG), Founder and CEO of Madison Reed!! Amy was interviewed in Inc magazine about her bold decision to pay 100% of …

Founder Spotlights

What’s your story? If you are a Penn or Wharton female founder, we would love to profile you and your start-up in an upcoming newsletter, on Medium and across our social channels. Just fill out this form – we look forward to sharing your experiences and insights with the community.

Meet our amazing WAFFA Founders

Funder Spotlights

What’s your story? If you are a Penn or Wharton female funder, we would love to profile you in an upcoming newsletter, on Medium and across our social channels. Just fill out this form – we look forward to sharing your experiences and insights with the community.

Meet our amazing WAFFA Funders

13% of Penn Wharton founders are women. They raise 6% of the venture capital.


Women-led businesses have been largely overlooked by the investment community.


of US Venture Capital Invested in Women-led Startups


of capital going to women Penn Wharton founders despite the fact that they represent 13%

We believe in a powerful Penn Wharton network that lifts women up and helps them succeed.
We believe in a world where any Penn Wharton woman can start, grow and fund a wildly successful business.
We believe in a “yes bias” for Penn Wharton women, where fellow alums take the call, make the intro, and if they say “no,” they explain why.

To our WAFFA Community 

Black Lives Matter. At WAFFA, we’re dedicated to increasing the success of women in entrepreneurship — and support for the black founders and funders is an inextricable part of our mission.

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