Welcome to the WAFFA network – a community of 5.4k+ Wharton & Penn Alumnae Founders, Funders, and Friends.



The most direct way to drive change is with your dollars and where you spend money.

Women drive 70-80% of all consumer purchasing, so one of the easiest ways to use that power to shift the world is to buy from women and minority-owned companies. By spending money at a woman-owned business, you are investing in women’s economic empowerment, gender equality in business, and the overall growth of the community.

We’ve developed the WAFFA FEMALE FOUNDERS SHOP mobile app to generate awareness for our amazing Wharton and Penn alumnae Founders and drive customers and sales to their businesses. Visit the Shop and check out the wide array of innovative and appealing products and services – whether you are buying a gift or looking for yourself.

To create this store, we proudly partnered with a WAFFA member and Female Founder, Son Ca Vu (WG16). Son Ca is the Founder of Alta, a tech firm offering a design tool that allows nearly anyone to build a mobile web, IOS and Android app quickly and without code

Remember – every shopping experience is a choice.

Join Our Community

We are creating a thriving community for Penn + Wharton Female Founders, Funders and Friends.

It is a place to connect, support, inspire, celebrate each other.

Join us, just fill in this form.

Alumnae in the News

New book on entrepreneurial women: InnovateHers
"InnovateHERS – Why Purpose-drive Entrepreneurial Women Rise to the Top" – This book looks VERY interesting. Laura Smulian (GED21) has been collaborating with …
Madison Reed in Inc.- covers 100% of employee medical costs
Amazing Amy Errett (WG), Founder and CEO of Madison Reed!! Amy was interviewed in Inc magazine about her bold decision to pay 100% of …
AptDeco goes national
Congratulations to Reham Fagiri (WG), Co-founder and CEO at AptDeco. AptDeco recently announced it will be expanding nationally, which will give furniture buyers …
Eviset selected for AWS Health Equity Initiative
So thrilled to share news about Julie Lawrence (G97 WG97), Co-Founder and CEO of Eviset. She and her company were selected for …
Negotiate Fearlessly
Recently, we had the pleasure of hosting a discussion with Mori Taheripour – a beloved Wharton Professor (and WG!) who is an EIGHT-time recipient of …
Studio Qila featured in Venture Lab
We loved this Venture Lab interview with Bridget O'Carroll (WG21), Founder of Studio Qila, the first native-owned digital fitness studio. She developed this …
Sidekick’s 20 Rising Founders
Check out Sidekick's 20 Rising Founders, and congratulations to Adriana Catalina Vázquez Ortiz (GEN16), founder of Lilu. She launched Lilu in 2016 – a …
Interview: Eleanor Health
Listen in on this fascinating interview with Corbin Petro (WG09), Founder of Eleanor Health, a startup venture that is changing the US healthcare system. Corbin …
Forbes “7 Areas to Help Women be Successful Executives”
YAY! Natasha Charles (CGS06 GED09 WEV09 WEV10 GED14), Founder of Intuitive Coaching with Natasha Charles, had her first full-length article published in Forbes. Read …
Entrepreneur Media’s 100 Women of Influence
So proud to tell you that we have TWO Alumnae named in  the Entrepreneur Media's 100 Women of Influence in 2022. Last week, we shared …
WSJ Private Equity Women to Watch
A huge WOW to Caroline Green (WG11) who is featured in this year's Wall Street Journal's Private Equity Women to Watch list. At Calpers, Caroline leads …
Entrepreneur Media’s 100 Women of Influence
Excited to share that Reham Fagiri (WG12), AptDeco Co-founder and CEO, has been named one of Entrepreneur Media's 100 Women of Influence in 2022. AptDeco is …
Alta chosen for inaugural AWS Accelerator for Women Founders
Big congratulations to Alta Founder Son Ca Vu (WG16), who was just chosen to be one of the 25 companies participating in …
Verishop raises $40M
Congratulations to Verishop co-Founders Catherine Khan (WG05) and Imran Khan who raised $40M in Series B round this summer, led by Lion Capital …
BetterBrand in Forbes
Amazing article in Forbes about Aimee Yang (WG20), Founder and CEO of BetterBrand. She is redesigning traditionally non-nutritious foods into delicious, guilt-free versions …
Recap: Waffa event with Founder/CEO, Madison Reed
We had an amazing Fireside Chat with Amy Errett of Madison Reed recently! We are so grateful for the time and energy Amy shared …
WorkWhile partners with Bringg
More good news for WorkWhile and CEO/Founder Jarah Euston (WG09 plus Jarah co-founded WAFFA!). WorkWhile is an hourly labor technology platform and FreightWaves reports: Bringg and …

Founder Spotlights

What’s your story? If you are a Penn or Wharton female founder, we would love to profile you and your start-up in an upcoming newsletter, on Medium and across our social channels. Just fill out this form – we look forward to sharing your experiences and insights with the community.

Meet our amazing WAFFA Founders

Funder Spotlights

What’s your story? If you are a Penn or Wharton female funder, we would love to profile you in an upcoming newsletter, on Medium and across our social channels. Just fill out this form – we look forward to sharing your experiences and insights with the community.

Meet our amazing WAFFA Funders

13% of Penn Wharton founders are women. They raise 6% of the venture capital.


Women-led businesses have been largely overlooked by the investment community.


of US Venture Capital Invested in Women-led Startups


of capital going to women Penn Wharton founders despite the fact that they represent 13%

We believe in a powerful Penn Wharton network that lifts women up and helps them succeed.
We believe in a world where any Penn Wharton woman can start, grow and fund a wildly successful business.
We believe in a “yes bias” for Penn Wharton women, where fellow alums take the call, make the intro, and if they say “no,” they explain why.

To our WAFFA Community 

Black Lives Matter. At WAFFA, we’re dedicated to increasing the success of women in entrepreneurship — and support for the black founders and funders is an inextricable part of our mission.

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