Events Past Events

In New York City! The Business of Building a Brand—October, 3rd, 2019 in NYC

The Business of Building a Brand

It’s our first WAFFA event in the Big Apple!

Join us for a panel discussion on the Business of Building a Brand with Wharton alumnae founders and funders!

Thursday, October 3, 2019

6pm – 7:30pm

Dorie Smith (WG’13), Co-Founder, Of Mercer

Erum Hasnain (WG’13), Partner, Idea Farm Ventures

Melissa Mash (WG’12), Founder & CEO, Dagne Dover

Wharton alumnae founders Dorie Smith and Melissa Mash along with funder Erum Hasain of Idea Farm Ventures discuss how a new wave of women-led consumer companies are building their brands and developing products women love.

3L Capital

137 W 25th St

10th floor

New York, NY 10001