If you build it, will THEY buy?


May 10


09:00 am - 10:30 am

Click to Register: https://www.eventbrite.com/e/if-you-build-a-better-mousetrap-will-they-buy-tickets-318125360517

Wharton Alumnae Founders and Funders Association

Website: https://www.eventbrite.com/o/wharton-alumnae-founders-and-funders-association-28938401687
Learn how to clarify your why, identify your early adopters, how to craft an elevator pitch, how to recover after missing your mark, & more.

Launching a company is risky. 20% of new businesses fail in the first two years and nearly 50% fail within five years. Come discover the number one reason for failure – it’s not what you think it is. Learn how to increase your chance for success.

During this interactive webinar, attendees will learn:

  • How to avoid the number one reason for new business failure
  • How to cut through the noise
  • Why it’s critical to clarify your brand, and who it matters to
  • Why it’s key to pivot early if you miss your market
  • How to distinguish between an elevator pitch and a sales pitch

Each attendee will receive real-time feedback from peers and a few will get Individual feedback from Orly.

This could be the best investment you make for your new or young endeavor. Don’t miss this opportunity.


Orly Zeewy – Author, speaker, educator, and brand architect

Orly Zeewy builds the DNA of startup brands and helps solopreneurs and small-medium sized companies cut through the noise with messaging that attracts their ideal clients and scale fast.

Orly has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, and the University of Pennsylvania. She has been featured in Medium and her articles have been published in national publications such as The Marketing Journal, Smart Hustle and Lioness Magazine.

Orly is a popular podcast guest and has appeared on She’s All That, The MIC is Listening! and Help! My Business is Growing.

Her book: Ready, Launch, Brand: The Lean Marketing Guide for Startups was published by Routledge in May 2021 and was the #1 new business book release on Amazon in April 2021. Reach out to Orly for a 20% discount for all who are attending this event.







The Wharton Alumnae Founders & Funders Association (WAFFA) is a 501c3 non-profit organization. Our mission is to accelerate the success of Penn Wharton female founders and investors. Today, 13% of Penn founders are women but they raise just 6% of venture capital. WAFFA harnesses the power of the Penn Wharton network to educate, support, and foster connections for female founders and funders.