The XX Edge: The Power of Placing Women at the Center of Investing


Wharton Alumnae Founders and Funders Association


In today’s world, 97.8 percent of allocated investment capital is managed by men. What’s more, of the Fortune 500 companies, only 41 are led by women. Barely 14 percent of private equity fund managers are women, and less that 3 percent of venture capital is directed toward enterprises run by women.

What most investors don’t realize is that when more women are involved in financial decision-making across all entities that make financial decisions, money is managed more efficiently and effectively, investments are more profitable, and companies and governments make better decisions that benefit individual investors and, ultimately, the overall economy.

This is The XX Edge, and it’s the vision of seasoned executive, impact investor, and author Ruth Shaber.

Whether or not you manage investments, you’ll be fascinated to hear Ruth talk about the movement to change the investment paradigm and create space for women in financial decision-making. Join us to understand the data and discover the power of The XX Edge.

Ruth Shaber, MD (University of Pennsylvania School of Medicine)

Ruth Shaber, MD, is an innovator and changemaker on a mission to change the face of finance. As the founder and president of Tara Health Foundation, which promotes health, well-being, and opportunity for women and girls through innovative evidence-informed programs; the co-founder and board chair of Rhia Ventures, a group of foundations and investors that collaborate to bring new types of capital and enterprise to the field of reproductive health in the U.S.; and now, as the co-author of her new book The XX Edge: Unlocking Higher Returns and Lower Risk, Ruth’s entire career has been dedicated to pushing for change. She has had a robust career as an obstetrician and gynecologist and executive at Kaiser Permanente where she founded the Women’s Health Research Institute. She serves as a board member at the Women of World Endowment and Toniic, a global community of asset owners seeking deeper positive net impact across the spectrum of capital. Ruth was recognized as a Forbes 2020 Impact 50: Investors Seeking Profit—and Pushing for Change for her contributions to the field of impact investing.

Ruth Shaber’s LinkedIn Profile:


The Wharton Alumnae Founders & Funders Association (WAFFA) is a 501c3 non-profit organization. Our mission is to accelerate the success of Penn Wharton female founders and investors. Today, 13% of Penn founders are women but they raise just 6% of venture capital. WAFFA harnesses the power of the Penn Wharton network to educate, support, and foster connections for female founders and funders. Today we have over 5,000 global members and we’re growing.