How to Change with Professor Katy Milkman


July 20


09:00 am - 10:00 am

Click to Register:

Wharton Alumnae Founders and Funders Association

Wharton Professor Milkman, author of “How to Change,” gives us steps to change our mindset, our habits, and our organizational trajectory.

Join WAFFA for a conversation with Wharton Professor Katy Milkman on how to create lasting change. Professor Katy Milkman co-founded and co-directs the Behavior Change for Good Initiative at University of Pennsylvania, is author of the bestselling book How to Change, and host of the podcast Choiceology.

We will discuss how Professor Milkman’s research on change can be applied to entrepreneurship. We’ll start with how to adopt a change-oriented mindset, and how to stay motivated with the ups and downs of entrepreneurship. Finally, we’ll tackle how to ensure your organization culture evolves with your startup and how you can successfully make long-lasting operational changes to get where you want to be.


Milkman earned her undergraduate degree from Princeton University in 2004, graduating summa cum laude in Operations Research and American Studies. She then obtained her PhD in Computer Science and Business from Harvard University in 2009 and began her career in academia, subsequently joining the faculty at The Wharton School of the University of Pennsylvania. Milkman has held several teaching positions at Wharton, including Assistant Professor of Operations and Information Management (2009-2015), Associate Professor of Operations, Information and Decisions (2015-2018), and Professor of Operations, Information and Decisions (2018-Present).

Milkman has received numerous awards for her research, including an early career award from the Federation of Associations in Behavioral & Brain Sciences. In 2017, she was named one of the world’s top 40 business school professors under 40 by Poets and Quants and she was a finalist for the Thinkers50 Radar Award. Her academic success has culminated in dozens of published articles in leading social science journals such as Management Science, the Proceedings of the National Academy of Sciences, and The Journal of Finance. Unlike much research in behavioral science, Milkman’s work has escaped the realms of pure academia and has been regularly covered in major media outlets such as NPR, The New York Times, The Washington Post, The Financial Times, and Harvard Business Review.

Milkman also excels as a science communicator, writing frequently about behavioral science for major media outlets such as The Washington Post, The New York Times, USA Today, and Scientific American. In 2018, she began hosting Charles Schwab’s popular podcast “Choiceology with Katy Milkman”, which explores key lessons from behavioral economics about decision making. Her bestselling book ‘How to Change: The Science of Getting From Where You Are to Where You Want to Be’ was met with critical acclaim and recommended by Amazon as one of the best books of 2021.


The Wharton Alumnae Founders & Funders Association (WAFFA) is a 501c3 non-profit organization. Our mission is to accelerate the success of Penn Wharton female founders and investors. Today, 13% of Penn founders are women but they raise just 6% of venture capital. WAFFA harnesses the power of the Penn Wharton network to educate, support, and foster connections for female founders and funders.