How to Speak about AI


April 14


12:00 pm - 01:00 pm

Click to Register:

Wharton Alumnae Founders and Funders Association

Join us for a conversation with Gabi Zijderveld, CMO of Affectiva, about artificial intelligence, marketing, product strategy, and D&I.

Join us for a conversation with Gabi Zijderveld, CMO of Affectiva, a leading artificial intelligence company with a mission to humanize technology. Affectiva is used by 25% of Fortune Global 500 and over 1400 brands to gain emotional information.

In this conversation, we are going to explore:

  • Why ethics needs to be a part of your AI strategy
  • How to speak about AI so customers listen
  • How to think about product strategy for highly technical solutions

The conversation is followed by Q&A.

Abour Gabi Zijderveld, Chief Marketing Officer, Affectiva

At Affectiva, Gabi leads marketing and product strategy. She transformed the company from a niche MarTech vendor to a leading artificial intelligence (AI) startup. She created the new technology category of Emotion AI and raised visibility for Affectiva through a high-volume press strategy, branding, and thought leadership around ethics in AI. She also managed the product team to launch v1 of the company’s industry-leading automotive in-cabin sensing AI solution.

Gabi is a seasoned technology executive, with deep experience in product strategy, product management, marketing, strategic alliances, and international business. She has over 25 years of success in enterprise software and disruptive artificial intelligence, in both start-ups and large global companies, including ON Technology, Dragon Systems, Be Free, Centra, Segue Software, and IBM. Her career reflects her hands-on passion for building new “stuff”— from products to markets, teams, and ecosystems.

Prior to Affectiva, Gabi was at IBM where she first led the product management team for the IT Asset and Financial Management portfolio. She then led cross-IBM marketing for Linux, a business that influenced multi-billion dollars in annual hardware, software and services revenue. Gabi has a graduate degree in Art History and Archeology from Utrecht University in The Netherlands.


The Wharton Alumnae Founders & Funders Association (WAFFA) is a 501c3 non-profit organization. Our mission is to accelerate the success of Penn Wharton female founders and investors. Today, 13% of Penn founders are women but they raise just 6% of venture capital. WAFFA harnesses the power of the Penn Wharton network to educate, support, and foster connections for female founders and funders.