BetterBrand in Forbes

Amazing article in Forbes about Aimee Yang (WG20), Founder and CEO of BetterBrand. She is redesigning traditionally non-nutritious foods into delicious, guilt-free versions of themselves. (Note to self: Refined carbs are the enemy.) BetterBrand is putting their stake in the ground by transforming the most carb filled food, the bagel, into the carb equivalent of two slices of banana while keeping it highly functional/nutritious. Check out “The Better Bagel” which just launched in Whole Foods Market. 

About her time at Wharton, Aimee says, “I credit those two years at Wharton as being incredibly special – that taught me that not only could I drive large scale impact as one person, it’s my responsibility to do so.”