Events Past Events

From URL to IRL: Building Community as a digitally native brand — March 5, 2020

Hosted by Boss Women Collective & Wharton Alumnae Founders and Funders Association

Join BWC and WAFFA for a panel discussion on how to power digitally native brands in a new retail landscape. On March 5, we’ll hear from incredible leaders at Google Shopping, Rocksbox, Part & Parcel, Birdies, and Re:store about how they form a connection to their brand, how to think about balancing personalization with scaling, what it takes to build a brick and mortar footprint, and how to grow their physical fleet in the evolving retail tech landscape.

Date: Thu, March 5, 2020
Time: 7:00 PM – 8:30 PM PST
Location: Re:store, 120 Maiden Lane, San Francisco, CA 94108
Cost: $15

About the panelists

Meaghan Rose, Founder and CEO Rocksbox

Lauren Jonas, Founder and CEO of Part & Parcel

Marisa Sharkey, Co-founder and President of Birdies

Moderated by Lucy Liu (Strategic Partnerships at Google Shopping)

About BWC

BWC is an organization focused on empowering women through IRL experiences across San Francisco, Los Angeles and New York City. Follow us on social to learn more!


Wharton Alumnae Founders & Funders Association​ is a 501c3 non-profit organization with a mission to accelerate the success of Penn Wharton female founders and investors. Today, 13% of Penn founders are women but they raise just 6% of venture capital. WAFFA harnesses the power of the Penn Wharton network to educate, support, and foster connections for women founders and funders.