Events Past Events

Brand Strategy AMA with Superkin & Bartlett Brands — April 10, 2020

Join Superkin Co-founders Miriam Williams (C’04 WG’15) and Tara Elwell Henning and their award-winning agency, Bartlett Brands.

Superkin founders, Tara Elwell Henning and Wharton grad Miriam Williams, share their recent rebrand journey and reveal their brand superpowers in this fun-not-stuffy 60min zoominar. Hear why they decided to rebrand, how they came to select Bartlett Brands, what went down—and where their post-COVID-19 journey may go. Award-winning boutique branding agency, Bartlett Brands, lends their all-girl power expertise and provides pointers for this unexpected, constantly evolving and weird time. Cape optional.

Date: April 10th, 2020
Time: 1-2PM PST
Where: Online
Cost: FREE

About Superkin

Superkin is Not a Maternity Brand. Superkin makes high tech, low maintenance clothing for exceptional women. Founded by women who were sick and tired of being asked if they were sick and tired, our wear-everywhere essentials are deliberately designed to dress you—not just your bump. Because when we create the generations of tomorrow, we deserve to be well-dressed and well-respected today.

About Bartlett Brands

Bartlett Brands is an award-winning boutique branding agency. From cosmetics to consumables, we bring the all-girl power to creating brands that challenge the status and cut through the quo.

Our snappy strategies, stylish stories and standout designs attract the attention of even the world’s most distracted humans, engaging and entertaining them for the long haul. We never met a branding boundary we couldn’t break.


The Wharton Alumnae Founders & Funders Association (WAFFA) is a 501c3 non-profit organization. Our mission is to accelerate the success of Penn Wharton female founders and investors. Today, 13% of Penn founders are women but they raise just 6% of venture capital. WAFFA harnesses the power of the Penn Wharton network to educate, support, and foster connections for female founders and funders.